
SOPC
Services
- OOH Advertising
- Social Media & Digital Campaign
- Post-Production, Motion Graphics & Animation
- Website & Digital Experiences

Client
Saudi Olympics & Paralympics Committee
To celebrate National Saudi Day, the Saudi Olympics and Paralympics Committee (SOPC) partnered with Nimblebot to launch the Team Saudi campaign to inspire pride among Saudis and encourage support of the nation’s athletes.

Brief
SOPC needed to get the nation behind its athletes. The challenge was to build a strong visual identity for Team Saudi while maximizing engagement and fostering a sense of pride across diverse platforms, including TV, outdoor media, social media and a dedicated app.



Creative
Nimblebot launched a 360-degree campaign that leveraged multiple touchpoints to amplify impact. This included a high-quality TV commercial as the campaign’s centerpiece, outdoor advertising featuring a takeover of Riyadh Boulevard and social media assets communicating athlete stories and event highlights. The app was the campaign’s digital hub, offering fans exclusive content and challenges.


Impact
The Team Saudi campaign successfully positioned the brand as a unifying symbol of national pride with a multi-channel approach that drove significant engagement and app downloads surging as fans interacted with exclusive content.
