
Cased
Services
- Branding
- Presentation Design
- Post-Production, Motion Graphics & Animation

Client
Cased
Cased is an SaaS tool designed for small to mid-size developer and engineering teams, offering an AI-powered agent to simplify debugging and software management. With a mission to make tools as seamless and collaborative as possible, Cased needed a brand identity that conveyed its technical expertise while remaining approachable.


Brief
Cased required a visual identity that reflected its unique value proposition: connecting disparate tools, visualizing data, fostering collaboration and predicting errors. The branding needed to stand out in a competitive market dominated by established players, while resonating with developers through a modern yet familiar tone.



Creative
Nimblebot developed a cohesive brand system that drew inspiration from early computer manuals and advertisements. The visual identity combined clean, developer-friendly aesthetics with a sense of surprise to reflect the intuitive nature of Cased’s AI. A logo mark and logotype were designed to embody clarity and focus, while gradients and vibrant visuals emphasized the brand’s innovative approach. The identity was extended across digital assets, including business cards and a versatile image library, ensuring consistency and usability.



Impact
The reimagined branding positioned Cased as a leading AI tool for developers, emphasizing its approachable yet powerful personality. The new identity resonated with its target audience of developers and software engineering leaders, differentiating Cased as a cutting-edge yet unpretentious solution.

