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City of
Cambridge

Services

  • Branding
  • Social Media & Digital Campaign
  • Post-Production, Motion Graphics & Animation
  • Illustration

Client

City of Cambridge
The City of Cambridge partnered with Nimblebot to overhaul its visual identity and reflect its strong values of inclusivity, diversity and innovation
Brief
We were challenged with creating a cohesive and adaptable brand identity that could unify communications across departments while authentically representing the city's values. Consistent support was also needed for editorial design, campaign branding, digital platforms and community engagement.
Creative
Nimblebot created an adaptable branding system for the city featuring a vibrant logo, updated typography and versatile color palette. A custom illustration library captured Cambridge’s neighborhoods, landmarks and people, while campaign branding for key initiatives ensured cohesive messaging. The website was redesigned for accessibility and branded merchandise, while explainer videos and templates ensured consistent, engaging communications.

Impact

The rebranding established an inclusive visual identity that resonated with Cambridge’s diverse community, while being adaptable for future communications. Campaigns achieved greater participation, the redesigned website improved accessibility, the illustration library added authenticity to materials and templates maintained consistent branding.
More work for City of Cambridge

Our Work
13

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STA

Post-Production, Motion Graphics & Animation, Social Media & Digital Campaign

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PayPal

Post-Production, Motion Graphics & Animation, Presentation Design, Social Media & Digital Campaign, Website & Digital Experiences

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SOPC

Post-Production, Motion Graphics & Animation, Social Media & Digital Campaign, Website & Digital Experiences, OOH Advertising

See project: Null GamesHero image for Null Games case

Null Games

Branding, Post-Production, Motion Graphics & Animation, Social Media & Digital Campaign, Event Design

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Cased

Branding, Post-Production, Motion Graphics & Animation, Presentation Design, Social Media & Digital Campaign

See project: Puzzle HealthcareHero image for Puzzle Healthcare case

Puzzle Healthcare

Branding, Post-Production, Motion Graphics & Animation, Social Media & Digital Campaign, Website & Digital Experiences

See project: UNWTOHero image for UNWTO case

UNWTO

Post-Production, Motion Graphics & Animation, Social Media & Digital Campaign, OOH Advertising

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