The city needed a unifying brand identity for its sustainability initiatives—one that could inspire collective action while remaining adaptable across a wide range of touchpoints: signage, digital channels, public programs, and community events. The core challenge was to create a visual and verbal language that could feel both urgent and hopeful, inclusive and future-facing.

Nimblebot developed a brand identity rooted in shared purpose and optimism. The logo evokes movement and interconnectedness, core themes of a living, breathing community effort. The color palette reflects Cambridge’s natural environment while signaling energy and renewal. The system was designed to be flexible and recognizable across mediums, from web and print to swag and public displays. Anchored by the campaign’s unofficial rallying cry—“We’re in this together”, the brand aims to cultivate civic pride and long-term engagement.

The new identity debuted in April 2025 as part of Earth Month programming, generating immediate visibility and engagement across city channels and public spaces. By visually aligning sustainability efforts under one recognizable banner, the City of Cambridge is fostering a culture of collaboration and resilience—one that makes every resident feel like an active part of the city’s sustainable future.

The new identity debuted in April 2025 as part of Earth Month programming, generating immediate visibility and engagement across city channels and public spaces. By visually aligning sustainability efforts under one recognizable banner, the City of Cambridge is fostering a culture of collaboration and resilience—one that makes every resident feel like an active part of the city’s sustainable future.